LinkedIn Trends for 2025

Hello, friend!

As we step into 2025, I wanted to share some insights into where LinkedIn is headed and how you can make the most of it.

LinkedIn continues to evolve as a key platform for building personal brands and creating professional impact. The lines between personal and professional life are blurring, and LinkedIn is no longer just a place to store existing contacts—it’s a space for discovering opportunities and forging new connections.

Here are a few trends I see shaping the platform this year:

1. Video is King: Video content will remain a powerhouse for visibility. While it might feel awkward at first, sharing your genuine voice through video is incredibly effective. Authenticity is what people crave in a world influenced by AI.

2. Executive Presence: Expect more executives and founders to embrace LinkedIn as a way to build their personal brands. Marketing and communications teams are recognizing the value of using these voices to create top-of-funnel awareness.

3. AI in Action: Artificial intelligence will continue to reshape how we live and work, and LinkedIn is no exception. Staying ahead of these trends will set you apart.

Let me know what trends you’re most excited about, or if you have any questions about how to take your LinkedIn presence to the next level!

Here’s to seizing the opportunities ahead,

Gracie